Hello, a bit about me:

I’m a full-stack growth marketer with a boat-load of experience with startups. I love running up and down the funnel to impact activation, retention, and churn metrics through omni-channel lifecycle marketing.

I work hard, laugh a lot, and always stop to smell the 🌹🌹. When unplugged, you'll find me kayaking in the South Bay or biking the hills of San Francisco.

I'm always thrilled to connect with founders and other marketers to swap creative successes and failures - just hit me up!

Recent Blog Posts

A 10 Step Lifecycle Marketing Formula

Lifecycle marketing is quite the buzz lately, but many people don’t seem to know where to begin or what it even is. Whelp, that’s what this pretty infographic is for. This is the process I’ve developed over the past few…

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growth hacking, Lifecycle

Mapping The Onboarding Experience

One facet of growth marketing is understanding the onboarding flow for your product. Inside and out. What good is it to throw a bunch of resources at user acquisition when the experience to becoming a customer is full of friction?…

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growth hacking, Lifecycle

6 EASY STEPS TO CREATING YOUR CONTENT STRATEGY

Creating a content strategy from scratch can seem daunting. It’s really not. Here are 6 easy steps to get you where you need to be to be able to start generating relevant content. I’m even throwing in a content strategy guide…

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Content

A COMPREHENSIVE GUIDE TO 🍻 WINNING 🍻 ON PRODUCT HUNT

One of my most requested playbooks is how to launch a product on Product Hunt. As Head of Growth at Noble Brewer, I successfully launched our startup on Product Hunt (read about it here), and I’ve used the same tactics…

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growth hacking

JORDAN KOENE ON GROWTH MARKETING

An Interview With Jordan Koene : Head of SEO & Searchmetrics Evangelist. A few months ago I was fortunate enough to meet with Jordan Koene. He was transitioning from Head of SEO & Content at eBay to Searchmetrics Chief Evangelist…

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SEO

4 INTERNATIONAL SEO TIPS FOR ECOMMERCE

TAKEAWAYS FROM GROWTH MENTOR ELI SCHWARTZ @ TRADECRAFT. Growth marketers are always on the lookout for new opportunities. How can we overcome the next hurdle or solve the next big problem? Generally speaking, that pertains to getting more users or…

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SEO