A 10 Step Lifecycle Marketing Formula

Lifecycle marketing is quite the buzz lately, but many people don’t seem to know where to begin or what it even is. Whelp, that’s what this pretty infographic is for. This is the process I’ve developed over the past few years, dumped into an image so you can upload it to your brain!

In a nutshell, Lifecycle Marketing &

Retention Marketing is…

An omni-channel approach to addressing users needs as they move through the stages of your marketing and product funnel. It requires a thorough understanding of your customer journeys, behavioral triggers and segments, and a commitment to retaining and growing customer value over time.



Hope this is helpful – as always feel free to reach out with any questions or just to say Hi!