Elephant in the Data

SEO / Conversion Optimization / Analytics

Mapping The Onboarding Experience

One facet of growth marketing is understanding the onboarding flow for your product. Inside and out. What good is it to throw a bunch of resources at user acquisition when the experience to becoming a customer is full of friction?…

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growth hacking, Lifecycle

A COMPREHENSIVE GUIDE TO 🍻 WINNING 🍻 ON PRODUCT HUNT

One of my most requested playbooks is how to launch a product on Product Hunt. As Head of Growth at Noble Brewer, I successfully launched our startup on Product Hunt (read about it here), and I’ve used the same tactics…

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growth hacking