Lauralynn’s resume [128]

Lauralynn Stubler
Growth Marketer for San Francisco Startups
A blend of quant and creative, instinct and discipline – I tackle all stages of the funnel and really geek out when moving the needle on activation, retention, and churn. I thrive in an experimental and scalable environment. As a full-stack marketer, I’ve been in just about every marketing role I could get my hands on from SEM to SEO to Funnel Optimization. I’ve managed teams, worked cross-functionally in Series A startups, have helped a┬ánumber of early-stage startups and have managed my own growth agency. If you don’t see specific experience on my resume just ask. Chances are I’ve done it.
Noble Brewer
Noble Brewer Beer, Oakland
Jan 2015 to Oct 2015
Head of Growth & Marketing, Noble Brewer

Noble Brewer is a two-sided market that pairs award-winning home brewers with a professional brewery, then ships those microbrews to the beer club members. We faced the challenge of differentiating ourselves as a new beer club concept within a highly saturated and competitive craft beer market.

As the first marketing hire, I was responsible for company launch, marketing automation, and maintaining a strategic roadmap for growing subscribers and customers. Worked directly with the CEO to develop a growth-centric team culture.

Key Responsibilities:

All things marketing including

  • SEO
  • SEM
  • Content strategy
  • Messaging
  • Email marketing

Achievements

  • Built email list from 200 to 20,000
  • Road-mapped and executed company launch strategy (Read the tragic/not-so-tragic story here.)
  • Managed marketing spend and uncovered a consistently
  • performing unique paid acquisition channel
  • Built and led teams for growth, product, and user research
  • Increased organic traffic by 70% through blog optimization
  • Increased memberships by 20% month over month
  • Maintained less than a 1% membership churn through customer nurturing

Tools:

Hubspot, Shopify, WordPress, Facebook Ads Manager, Adwords, Adwords Keyword Planner, Screaming Frog, Excel, Google Analytics, PersistIQ, Reddit Ads, Mouseflow, Adobe Illustrator, Adobe Photoshop

IMA SKILL
skill that i am ok at
IMA NUTHER SKILL
blech