Lauralynn’s resume

Lauralynn Stubler
Growth Marketer for San Francisco Startups
I’m a full-stack growth marketer specializing in multi-channel lifecycle marketing for websites and apps. I tackle all stages of the funnel and really geek out when moving the needle on activation, retention, and winback.
Stuff I've Done
Scoop, San Francisco
Sept 2016 – March 2017
Growth Marketer

Scoop Technologies is a carpooling app that pairs co-workers and neighbors so they can share their commute. I worked closely with Product, Data, Customer Service and Engineering to create a seamless user experience, nurture an inspired community, and make a sticky product.

Key responsibilities:

* Develop lifecycle strategies, build the comms, and report on results, iterate

* B2B/B2C email marketing – from creating HTML/CSS templates to reporting

* Build and execute on a multi-channel go-to-market comms strategy

* Ran in-product and comms C2C referral campaigns to reach our viral coefficient

* Develop creative marketing campaigns to move the needle on specific metrics

Tools:

  • Mixpanel
  • Appboy
  • Litmus
  • Autopilot
  • Periscope
  • Excel
Quantified Path, San Francisco
Oct 2015 – Dec 2017
Growth Marketer

Quantified Path is a growth marketing group that generates marketing ROI for startups. Our hand-selected team is comprised of incredibly disciplined, data-driven marketers who focus on the particular challenges of startups and emerging business models. My concentration was working with eCommerce and subscription services.

Some of the startups I worked with:

500 Startups – Marketing Hell Week

I managed engagement, content, and analytics during the 500 Startups Batch week that founders are building their marketing toolkit.

Key Responsibilities:

* Blogging * Social media management * Email marketing * Strategizing * Livestream moderating * Online content distribution * Analytics and reporting

Tools: Hootsuite, Wix, Mailchimp, Excel Prynt – Photo-printing smartphone case Analyzed and executed on paid acquisition strategies. Included upcoming product launch strategy, email marketing, and instrumenting analytics.

Key Responsibilities: * Audited and optimized 20k ad spend for Facebook, Instagram, Twitter and Adwords * Tested and proved out the value of email capture for paid campaigns * Collaborated with the VP of Growth & BD to develop initial gameplan for upcoming 6+ product launch * Conducted an email audit to analyze past performance and offer recommendations for future testing and campaigns * Built email journey roadmaps targeting activation, retention, and churn

Tools: Mixpanel, Google Analytics, Excel, Adespresso, Twitter Ads, Facebook Ads Manager, Adwords, Adobe Illustrator, Optimizely, Instapage

Rosali Tea: Curated tea subscription delivery

Rosali Tea is a tea subscription service funded by a successful kickstarter campaign. I worked with the founder to develop and execute on their launch strategy. Tactics included an email campaign, facebook ads, data scraping, influencer outreach, launching on Product Hunt, cold outreach, email list building, and audience building through Steepster and other tea community channels.

Achievements:

* Initial tripling in traffic to the website * 20% increase in sales * Mentions in 3 influential tea networks * Brand presence on Steepster and Reddit * Gained traction on Product Hunt (228 upvotes & 34 comments) * Built and marketed a contest that grew the email list by 2550 in 5 days * Developed a social media strategy leading up to and around date of launch

Tools: Mailchimp, Shopify, KingSumo, WordPress, Excel, Latergramme, WordPress, Google Analytics, Buffer

Barrel Backers : Crowdfunding platform for craft beer

Barrel Backers is a crowdfunding platform for craft beer lovers. I put together an audit to identify growth opportunities based on past marketing efforts and how they were using their current marketing tools, and prioritized next steps for quickest growth impact based on needs and existing resources.
Noble Brewer Beer, Oakland
Jan 2015 to Oct 2015
Head of Growth & Marketing, Noble Brewer
Noble Brewer is a two-sided market that pairs award-winning home brewers with a professional brewery, then ships those microbrews to the beer club members. We faced the challenge of differentiating ourselves as a new beer club concept within a highly saturated and competitive craft beer market.
As the first marketing hire, I was responsible for company launch, marketing automation, and maintaining a strategic roadmap for growing subscribers and customers. Worked directly with the CEO to develop a growth-centric team culture. Key Responsibilities: All things marketing including … * SEO * SEM * Content strategy * Messaging * Email marketing Achievements: * Built email list from 200 to 20,000 * Road-mapped and executed company launch strategy * Managed marketing spend and uncovered a consistently performing unique paid acquisition channel * Built and led teams for growth, product, and user research * Increased organic traffic by 70% through blog optimization * Increased memberships by 20% month over month * Maintained less than a 1% membership churn through customer nurturing Tools: Hubspot, Shopify, WordPress, Facebook Ads Manager, Adwords, Adwords Keyword Planner, Screaming Frog, Excel, Google Analytics, PersistIQ, Reddit Ads, Mouseflow, Adobe Illustrator, Adobe Photoshop
Seasons Productions, San Francisco
Aug 2013 to Jun 2014
Growth Marketer

Seasons Productions is a videography company specializing in testimonial videos. I helped build a new website and focused on content marketing while optimizing paid/organic digital channels.

Accomplishments:

* Targeting relevant traffic through SEO and paid acquisition tripled conversions and sales * Average visitor time-on-site increased from less than 30 seconds to 3.5 minutes * Facebook, Twitter, and Instagram social media engagement improved by 300% * Wrote compelling, keyword-rich content for the blog that increased organic traffic by 90% * Youtube video optimization increased clickthrough traffic to website by 50%

 

Shopseen, San Francisco
Apr 2008 to Sep 2011
Growth Marketer

Shopseen simplifies multi-channel selling for eCommerce.

Key responsibilities:

* Brand development, positioning, & customer acquisition at an early-stage startup * Developed and executed on content strategy for blog and landing pages * Conducted user research interviews to prioritize product features * Worked closely with Designer and Founder to build out website and website content

Education
Tradecraft
San Francisco Growth Marketing Bootcamp
Tradecraft is an in-person, immersive training program for growth marketing. Think dev-bootcamp, but for growth hackers. We worked with actual startups to gain real experience in building marketing strategies and executing on tactics. Our mentors included Hiten Shah, Noah Kagan, Brian Balfour, and Seth Godin. Accomplishments: * Analyzed LTV for Telecure, an on-demand healthcare company * Facilitated growth consultations for early-stage startups * Hosted mentor sessions with growth industry leaders * Presented on search engine optimization (SEO) fundamentals * Created a content marketing plan and calendar for handle.com * Produced onboarding teardowns for several startups * Compiled databases that fetch event notifications, using import.io
Adams State College
Bachelors of Science in Marketing
Adams State College
Bachelors of Science in Business
skill
skill that i am ok at